Marimekko Make You Smile

There is nothing more beautiful than ballet, right? What if runway models were replaced with smiling ballerinas, who pirouetted in lovely garments in the afternoon sun for all to see? Sounds amazing right? Well, Marrimekko teamed up with the Finnish National Ballet to release their latest collection and did just that. Their annual public showing is in line with the begining of summer, a celebration of  the new season, and the brands new product line of threads.

The handclap of glory at the end was the clincher, I actually teared up when I watched this video, those Finns definitely gave me the warm and fuzzies.

Words by Carol Bowditch