Video: The Joy of PANDORA’s ESSENCE

Joy presents itself in innumerable guises: the embrace of a loved-one, completing the crossword without Google; dancing alone in the kitchen to a song you really shouldn’t love, seeing how unbelievably excited your dog is to see you when you get home from work. In the PANDORA ESSENCE video above, Kinga Burza tells us what it is that brings her joy. Born in Poland and raised in Australia before relocating to London, Burza is a music videomaker extraordinaire and has shot clips for the likes of Calvin Harris, Kate Nash, Ladyhawke, Peaches, Marina and the Diamonds and, perhaps most notably, I Kissed a Girl by Katy Perry.

Kinga Burza’s meditations on joy coincide with PANDORA‘s new jewellery concept reflecting inner values. The PANDORA ESSENCE Collection – of which Burza is the ambassador – symbolises meanings, enabling women to express their true inner self and beliefs through 24 pretty charms representing key values such as hope, love, loyalty, passion, balance, compassion health and, of course, joy.

Building on PANDORA’s core DNA, the ESSENCE Collection’s charm bracelet is a new extension of their universe. Their hand-finished sterling silver charms represent these key inner values, from refined gemstones in faceted and smooth cuts that represent classic gemstone associations, to sparkling cubic zirconia set in designs that convey important meanings and ornamental sterling silver designs with a bright and reflective appearance. Have a look at the PANDORA website for more information.

The PANDORA ESSENCE Collection will launch in concept stores on November 4, 2013. 
RRP price: PANDORA ESSENCE Collection slender silver sterling bracelet A$79
RRP PANDORA ESSENCE Collection charms – Ranging from A$35-$69 each RRP

Words by Carol Bowditch.