Jagermeister and Peggy Gou save the night

If you’re anything like us, you are seriously missing going out at night. Whether it’s a night at the pub, a gig, a club… whatever, these are weird times. Of course, the people feeling the lack of nightlife most acutely are the artists, creatives, bartenders and club-owners who are facing never before-seen hard times and are struggling to make a living.

To support the communities affected by the global crisis, Jägermeister is launching a limited edition bottle with support from DJ, record producer, and fashion designer, Peggy Gou. It is the first time in Jägermeister’s history they have altered the iconic bottle’s front label, back label and bottle cap.

Internationally renowned illustrator, Max Löffler has designed the unique bottle artwork to combine the elements of: a portal, a tunnel and a lightbeam on the horizon, symbolising the current crisis, the path towards better days and hope. The back label reads, “The good times will come again. Until they do, this bottle is for those who make the night. Together, we support them. Together, we will #SaveTheNight.”

DJ Peggy Gou has taken on the role of ambassador for the project, saying, ”It’s a privilege to partner with Jägermeister to donate €1,000,000 to support nightlife around the world. The nightlife community is suffering and we need to stand together and help each other through this very tough situation. If we can find a way forward, I’m sure our best nights are yet to come”.

Peggy Gou is working closely with the Jägermeister UK team to select the local charities and causes that will be supported by the campaign. The #SAVETHENIGHT Limited Edition Bottle is exclusive to www.jagershop.co.uk for £17.

Find out more about #SAVETHENIGHT here: www.save-the-night.com/