’68 to unleash their ‘heaviest album’ yet:
Atlanta’s beloved rock ‘n’ roll duo, ’68, are back with a vengeance, ready to rock the world once again. Their highly anticipated fourth full-length album, “Yes, and…,” is set to drop on September 29th, courtesy of Pure Noise Records. Get ready for an electrifying experience as ’68 unleashes their hardest-hitting record to date, promising a sonic explosion of heavy riffs and frantic rhythms that will leave you breathless.
In the wake of their critically acclaimed 2021 release, “Give One Take One,” ’68 fans have been eagerly awaiting this moment. Vocalist/guitarist Josh Scogin sheds light on what to expect: “This is by far the heaviest album ’68 has ever done. It wasn’t on purpose, it just sort of evolved into what it is. As soon as we could see the full gravitas of the album, we just leaned into it. Many of the bluesy tracks didn’t find a home and some of the parts that were on the fence, we doused with gasoline. For us, the pendulum has never been extended so far, in one direction. This is exciting because it was obvious how this album needed to turn out and it pretty much solidifies how the next album will end up as well.”
With this tantalizing announcement comes the revelation of the album’s first single, “Removed Their Hooks,” along with a captivating new music video to accompany it. This single will give you a taste of the sonic onslaught that awaits you. Watch the video for “Removed Their Hooks”:
Scogin offers a glimpse into the creative process behind this tantalizing new track: “One day while I was in the kitchen making a sandwich, I could hear the news in the distance. They were telling the same ol’ tales of negativity and fear that keep their ratings up and viewers engaged. In response to one of their comments I just said out loud, ‘Well, tell me something that I don’t know.’ This immediately set things in motion. The dominos were already stacked up nice and neat, I just needed to push the first one over. By the time I was done cutting the avocado I was humming a version of the riff. As soon as I was done sprinkling some Tajin seasoning on the avocado, I had the basic outline of the song. Once I was mixing the Sriracha in with the Ranch I had the basic lyrics for the first couple of verses. As I was adding the Gouda cheese, sliced tomato, and cilantro, I could imagine the bridge. The heavy part came to me while I was flipping the sandwich on the grill. Finally, once it was plated, I had the whole song sorted. Well, all except the last minute of the song. That’s a different story altogether. That journey, I could write a whole book about… and maybe I will.”
But the excitement doesn’t stop there. ’68 will be hitting the road later this month, starting with a performance at Aftershock 2023 and a series of dates with THRICE on their “The Artist In The Ambulance 20th Anniversary Tour” in North America. Brace yourself for a live experience that will match the intensity of their new album.
ABOUT ’68: Prepare to embark on a wild journey with ’68, the brainchild of vocalist/guitarist Josh Scogin. Described as “rock n’ roll with a kick in the pants,” ’68 channels the raw energy of their Atlanta roots into an explosive musical experience.
The name ’68 is a nod to the Camaro that Scogin worked on with his dad, a symbol of their shared passion for music and mechanics. From their inception in 2013, ’68 has been a force to be reckoned with, blending noise and blues into a frenzied sonic tornado. Their discography, which includes “The Midnight EP” (2013), “In Humor and Sadness” (2014), “Two Parts Viper” (2017), and “Give One Take One” (2021), has garnered critical acclaim and a dedicated fan base.
Produced by Nick Raskulinecz (Foo Fighters, Rush, Code Orange), “Yes, and…” marks their fourth studio album, offering a diverse indie rock experience with elements of improvisational ideology. ’68 continues to push the boundaries of their sound, delivering howling exposition, tangential dirges, and unbridled honesty.
Don’t miss out on this musical conversation between artist and audience. Whether they’re playing intimate club shows or commanding festival stages, ’68’s explosive live performances are not to be missed. With a decade since their emergence, ’68 is just getting started, promising an exciting future ahead.
So mark your calendars for September 29th, when “Yes, and…” drops, and get ready to experience the sonic revolution that is ’68.
Don’t forget… They’re on tour with The Bronx later this year – check info here!
